UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI
Search engine marketing
Creating a buzz — viral marketing
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
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“…interactive specialist Netconcepts was equally instrumental in ensuring nearly triple-digit traffic growth to the site thanks to effective site architecture and plumbing. The attentive client service and expertise at all levels within Netconcepts also was remarkable. Thank you for a wonderful Web site that helped us set a new standard online.”
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This interview is with PoolDawg and Jody Hartwig, Netconcepts’ Vice President of Client Services for PRWeb. PoolDawg is a Netconcepts’ client whose goals were to embrace organic search.
“As a newer company in an established market, it was extremely important to get a jump start on our search engine listings,” says Mike Feiman, Director of Marketing for PoolDawg.com.
After successfully implementing Netconcepts’ recommendations, PoolDawg has experienced a 300% increase in search engine traffic.
Listen to the interview for an amazing success story!
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“What’s the top secret to developing a winning blog, one that draws an audience, grows your brand and improves your products sales?” writes Hallie Mummert, editor in chief for Target Marketing. In this article, Hallie writes about Steve Spangler’s relationship with Netconcepts Founder and President, Stephan Spencer. “Spangler works with Stephan Spencer, president of Netconcepts, an e-marketing services firm that specializes in natural search, to develop and optimize his blog.” Read this article to discover “a few lessons they have learned about what information to post and how to go about doing it so your blog becomes more than a one-way conversation.”
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Stephan Spencer, President and Founder of Netconcepts, gets to the heart of PPC with Alan Rimm-Kaufman, leader of the Rimm-Kaufman Group, writer and distinguished speaker in this informative podcast.
From click fraud to paradigm shifts in PPC, this interview informs and teaches us how to be more “paid search”-savvy on a corporate level. Learn how to channel Alan’s passion for search, and find out how his tips can benefit you in this 55 minute podcast.
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In this interview, Stephan Spencer sits down with Netconcepts’ analyst Jeff Muendel, to talk about MySpace marketing tips. Learn how to utilize this social media tool to market your business, expose your brand, and make friends!
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Stephan Spencer recently sat down to discuss SEO with Google software engineer Amanda Camp. Amanda personally developed many very popular Google tools and she continues to innovate the search engine space. Get the insiders’ perspective into Google’s latest innovations, sitemaps, Googlebot, PageRank, and which best practices will put your site in Google’s good graces.
The interview has been edited down to 33 minutes and is now available to listen to:
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I had the distinct pleasure of spending an hour on the phone with Vanessa Fox, Product Manager of Google Webmaster Central, interviewing her just over a week ago. Our discussions ran the gamut of SEO issues — redirects, duplicate content, AJAX, Flash, PageRank, and of course, the wealth of tools and reports that Google has made available in their Webmaster Central.
If you prefer to read this interview, check out the transcript.
The interview has been edited down to 40 minutes, and is now available for you to listen to.
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Eric Ward has been link building since the early 1990’s and well before the days of Google’s PageRank. His client list includes such large companies as Amazon.com and the Discovery Channel.
Listen to this 36-minute interview, as AMA conference chair Stephan Spencer pulls some great link building tips and tricks out of Eric.
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Business Blogging
Buzz Marketing
RSS Marketing
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